JW Sims

I started Sims in 1997. I have lived and worked in the Dane Co area since 1987. I have been married to my beautiful wife since 1999 and we have 2 teenage kids which keep us busy. I enjoy all things outdoors, hunting, fishing, and camping.

I coach youth Trap league and I am director in district 9 of WBH (Wisconsin Bowhunters Assoc.)
I am passionate about bringing up strong and grounded youth through the sport of Archery, shooting sports and outdoor activities.

We are a family-based company and recognize the need for strong families in our community.